Designing Las Vegas trade show booths or displays is a complex undertaking. For your trade show booth to have maximum effect, you need to keep some design guidelines in mind. Raising your trade show exhibit above others is all about keeping the design clean, fresh and attractive. When you keep traditional design elements in mind, you’ll end up with a trade show that catches the eye and draws the visitor in for more information.
For trade show exhibits that really work, three elements are crucial: proper balance, a focal point, and a unifying theme.
Finding Balance
Put simply, balance is proper distribution; it usually refers to weight, but designers also refer to balance in a design. If you want balance in your Las Vegas trade show displays, you need to give each individual element the proper visual weight. If you have too much information, too many graphics, or even too much furniture on one side, visitors will feel uncomfortable while visiting your trade show exhibits. Las Vegas customers may not know why they feel uncomfortable, but they’ll definitely feel uneasy if your trade show booth doesn’t have balance.
Think about the last time you were in a home where the floor plan was awkward or the furnishings weren’t distributed with an eye toward balance – you probably didn’t like the room at all. Keep this in mind when you’re working on your booth design; you don’t want people feeling like they can’t wait to get away from your booth!
The balance in your Las Vegas trade show displays is crucial. Take the color, size, shape and design of your signage, products, and marketing materials into consideration and distribute them so that there is equal visual weight on both sides of your trade show exhibits. Las Vegas trade show booths need to be impressive to compete with hundreds of other booths and exhibits, but this doesn’t mean they have to be the biggest or flashiest in the room. In fact, a “less is more” approach to the elements can be helpful. Choose the materials that are a must for your display, then distribute them evenly throughout your area.
Use signage, products and marketing materials throughout the space with an eye toward balance. Place interesting elements throughout your trade show exhibits. If you have CVs or contact sheets to the left, balance them out with business cards or flyers to the right. You don’t want every flat piece of paper clustered to one side. The same goes for more dimensional elements such as product demonstrations; place your products at intervals so that site visitors will be drawn into and around your trade show exhibit. If you achieve visual balance with a variety of elements, you’ll have one of the best Las Vegas trade show displays in town.
Creating A Focal Point
You can’t place equal importance on every element in your trade show exhibits. Las Vegas conference visitors are savvy, they’ll quickly become jaded when visiting booth after booth that’s screaming for attention. Design your booth around a focal point, giving emphasis to the most important areas while allowing other elements to become the background. A focal point should draw the eyes, with other features guiding visitors to the focal point.
If you aren’t sure how to do this, pick up a book on design, where you’ll find great tips on how to emphasize what’s important by using design techniques such as contrast, placement and isolation.
Isolation simply sets one element of Las Vegas trade show displays apart from the rest. You could achieve this by placing your promotional gifts apart from the rest of your booth. Contrast is one of the simplest ways to create a focal point. If you have green carpet and a predominantly green trade show booth, choose another complimentary color from your logo or design theme and use it to highlight the focal point. A bold, vivid color will attract the most attention. Finally, you can create a focal point with proper placement of the various elements in your Las Vegas trade show displays. Las Vegas knows all about focal points – take a look at the many casinos, where focal points are established by stunning central elements.
A Unifying Theme
A unifying theme is essential to successful trade show exhibits. Las Vegas’ many entertainment venues are an excellent example – each casino or theater has a theme, whether it’s a pirate theme, an Egyptian theme, or some other creative theme that is carried throughout the venue. Your trade show booth should have a single, unifying theme that is pulled together through the use of branding and a strong color scheme.
Select marketing materials that reflect your trade show booth’s color scheme and utilize your company logo. Each element of your booth should also use the chosen color scheme and blend with all the other elements of your space.
The look should always be consistent and unified for trade show exhibits. Las Vegas trade show displays are most successful when you keep good design elements in mind.
